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SEO article workflow: from brief to publishing

Designed for agencies, in-house teams, and social media managers.

1. Build keyword clusters

Group topics by search intent and business relevance. Define primary and supporting keywords before generating any content.

2. Generate structured content briefs

For each article, include audience, angle, search intent, outline depth, and conversion goal. A clear brief reduces editing time and improves ranking potential.

3. Generate draft versions

Produce multiple article versions with different intros and CTAs. Keep the same brief and compare quality side by side.

4. Optimize on-page SEO

Review H1-H3 structure, internal links, semantic entities, and meta tags. Use one consistent editorial standard before publishing.

5. Publish and iterate

Track rankings and engagement. Update underperforming articles with better intros, stronger examples, and clearer CTAs.

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