Aitificer introduction: your first project from setup to publish

• Open the Aitificer dashboard and click Create project.
• Choose a project type: Brand (for companies and products), Creator (for personal brands and influencers), or Hybrid (for projects that combine both).
• Give your project a clear name that identifies the brand or persona.
• [Screenshot: project creation dialog with project type selection]

• Define your target audience — who you are creating content for.
• Set the tone of voice — how your brand sounds (formal, conversational, bold, etc.).
• Add core messaging — key value propositions and talking points.
• Enter key URLs — your website, social profiles, and important landing pages.
• [Screenshot: project setup screen with audience, tone, messaging, and URL fields]

• Navigate to the Knowledge section of your project.
• Add URLs that Aitificer should reference (product pages, blog posts, competitor pages).
• Upload documents such as brand guidelines, offer descriptions, FAQs, or strategy decks.
• Add text snippets for quick reference material that does not live in a file.
• The better your inputs, the more accurate and on-brand your generated content will be.
• [Screenshot: knowledge section with URL, document, and text snippet inputs]

• In the Knowledge section, add example content that represents your brand voice.
• These can be past social posts, newsletter excerpts, ad copy, or any text that sounds like you.
• Aitificer uses these samples to match your voice when generating new content.
• [Screenshot: tone of voice sample input area]

• Upload visual examples that define your brand look.
• Assign a role to each reference: Inspiration (general direction), Approved style (confirmed visual language), or Identity anchor (core brand identity that must always be reflected).
• Style references help Aitificer generate graphics and video that match your visual identity.
• [Screenshot: style reference upload with role selection dropdown]

• Once your knowledge, tone samples, and style references are in place, click Refresh Semantic Index.
• Wait for the index to finish processing your materials.
• Then click Build Context Pack to create the unified context that powers all generation.
• Rebuild the context pack whenever you make significant changes to your knowledge base.
• [Screenshot: context pack build screen with Refresh Semantic Index and Build Context Pack buttons]

• Aitificer can generate optimized prompts based on your project context.
• Use auto-generated prompts as a starting point, then customize them for specific campaigns or content types.
• Prompts are tailored to your audience, tone, and messaging based on the context pack you built.
• [Screenshot: auto-generated prompts screen]

• Navigate to the Generate section.
• Choose what to create: Copy (text content), Graphic (images), or Video (short-form video).
• Select or customize a prompt, then generate multiple variants.
• Review the outputs, pick the strongest ones, and save them to your Posts.
• [Screenshot: generate section with copy, graphic, and video options and generated output]

• Open the Posts section to review saved content.
• Approve posts that are ready, refine those that need edits.
• Set target platforms for each post.
• Move to SM Schedule to set publishing dates and times.
• Use the content queue to manage your publishing pipeline.
• [Screenshot: posts section with approval status and SM Schedule calendar view]

How long does it take to set up a project?

A basic project can be ready in 10-15 minutes. The more knowledge and references you add upfront, the better the results.

Can I change the project type later?

Yes. You can adjust the project type and settings at any time from the project configuration screen.

Do I need to rebuild the context pack every time I add something?

Only when you make significant changes. Small additions can wait, but always rebuild after uploading major documents or changing core messaging.

What file formats can I upload as knowledge?

Aitificer supports common document formats including Markdown, PDF, and text files. Check the Knowledge section for the full list of supported formats.